I'm currently in the midst of preparations for the formal opening of the OTOP permanent display center at Ayala next Saturday. Ah yes, this reminds me to invite all my media friends.
Hey, if you're from media, you're invited to attend our press conference at the Oh George Cafe Ayala branch on Oct. 13 at 9:00 in the morning. Please bring along your media colleagues. We have also invited DTI regional directors and some MSMEs in the Visayas.
So what is OTOP ?
Every place offers something unique.
In Central Visayas, there are a lot to set it apart from the rest of the Philippines.
In Bohol, there are the raffia pillows and bags; in Siquijor, we have the herbal medicines and virgin coco oil; In Negros Oriental, we have outstanding universities; in Cebu are the lechon, mango preserves, guitars, among others.
For years, towns in the region have been able to capitalize on their locality's unique products bringing not only recognition for the locality, but more importantly, a sustainable source of livelihood for residents. Micro, small and medium enterprises (MSMEs) in the localities produce and market distinct products or services using indigenous raw materials and manpower.
This, in essence, is the principle behind the government's One Town, One Product (OTOP) project.
A priority program of President Gloria Macapagal-Arroyo to promote entrepreneurship and create jobs, OTOP-Philippines encourages the country’s micro, small and medium enterprises (MSMEs) to produce and market distinct products or services using indigenous raw materials and manpower.
Patterned after the one village, one product of the Oita prefecture of Japan and the one tambon, on product of Thailand, the OTOP motivates, assists and supports Micro, Small and Medium Enterprises (MSMEs) in a given locality to market distinctive products or services.
Through OTOP-Philippines, local chief executives of every city and municipality take the lead in identifying, developing, and promoting a specific product or service which has a competitive advantage.
LGUs are also encouraged to create and provide a conducive business environment and prioritize OTOP-Philippines programs and activities in their area.
The DTI, through its Regional Operations Group and SME Development Group, assists the LGUs in identifying the specific product or service and coordinates all forms of assistance from various agencies including the Departments of Agriculture (DA), Environment and Natural Resources (DENR), Interior and Local Government (DILG), Science and Technology (DOST), Tourism (DOT) and the Technical Education Skills Development Authority (TESDA
Under the program, the inter-agencies will provide MSMEs a comprehensive package of assistance including business counseling; skills and entrepreneurial training; product design and development; marketing; and introduction of appropriate technologies.
The impact of the entrepreneur - local government collaboration that is OTOP is very impressive. Several new micro, small and medium enterprises have sprouted and new jobs generated.
As the tripartite collaboration of the national and local governments and entrepreneurs in OTOP continues in its quest to enable towns to fully reap the benefits of their unique offerings, I am sure that our reach into the global markets will improve dramatically. With OTOP, it is not faroff for towns presently receiving overseas remittances becoming exporters to non-traditional markets where their relatives work.
With the regular training in ICT for SMEs done at the DTI-Cebu Office, I’m sure our local manufacturers can truly do global trades.