OTOP Pasalubong Center At Ayala

A permanent showcase for the One Town, One Product (OTOP) Visayas was formally opened on Saturday, October 13, 2007 at the Natalie Accessories Shop in Ayala Center Cebu.

Here's news on the event taken from a local publication:

DTI 7 Director Asteria Caberte said the presence of a permanent Otop showcase at Ayala Center, where retail product orders may be made and Otop enterprises matched with wholesale buyers, is seen to further boost the product sales of small and medium enterprises (SMEs) in the Visayas.


"It will be a good venue for them to be recognized, especially that this covers the entire Central Philippines,” said Caberte in an interview.



In this regard, Caberte urged Filipinos, especially those who frequently shop at malls, to buy and promote Filipino-made products.

Otop Philippines, a priority program of the Arroyo administration, seeks to promote entrepreneurship and job creation.

It encourages local government units to focus on the promotion of a single specialty product or service, and in doing so, conserve government resources.

The Otop has been creating awareness not only among the local government units as lead implementing bodies, but also among partner agencies and industry players. (SunStar)