Tuesday, December 11, 2007

OTOP Central Visayas Brochures

I'm currently in the midst of producing OTOP brochures for the four provinces in Central Visayas. I'm under extreme time pressure (again!) . I have to finish the project this month. I was given the go signal only a week ago with the issuance of work order for the printing press.

So, what else is new? .... aaaaarrrrgggghhh !

OTOP Visayas Video Production

Finally, the First National One Town - One Product (OTOP) Convention has ended.

It was really stressful doing the OTOP Visayas video production for this convention in three days. Can you imagine doing the conceptualization, writing and plotting of schedules for video shoots and sorting of video clips in less than a week?! This is not to mention dealing with the usual government bureaucracy on canvassing and on the financial aspects of video production.

I had to adjust to the different time schedules of the interviewees Joyce Yang and Jenifer Cruz, plus assist the scriptwriter in writing the audio content. Good thing that MediaOne / RCTV had a good video editor, copy editor, voice talent and a very patient administrative assistant.

Although the video was on OTOP Visayas, most of the information in the video is on Central Visayas. That is not surprising because we produced the video
and we were working under extreme time pressure.

Still, I have to say that video shots on Yang's shop in Ayala was simply gorgeous.

Fashion accessories exporter Joyce Natalie Yang has converted part of her shop at a mall here into a permanent display center for OTOP products from Central, Eastern and Western Visayas.

Ms. Yang pointed out that the OTOP products are ready. What they really need is a strong market presence. They didn't have access to the malls.

"We should put OTOP products in the malls so people, especially the tourists, will know what these products are," she said.

Gifts, toys and houseware exporter Jenifer Cruz said he and Trade officials from Central Visayas have been going around the Visayas regions in search of new suppliers and handicraft weavers among the OTOP participants.

"What we do is look for partners in rural areas through DTI. Then, we enhance their products for export. Now, we have more than 5,000 weavers from Antequera and neighboring towns in Bohol. Over the last 10 years, we have generated about 10,000 employment opportunities," Jenifer Cruz said.

Asteria C. Caberte, Department of Trade and Industry (DTI) regional director has described Mr. Cruz as a "consolidator" of OTOP products. She encouraged other exporters to do the same and help micro and small producers throughout the Visayas penetrate the domestic and export market.

Export-quality baskets that were enhanced by Mr. Cruz's company, the 33 Point 3 Exports, are among those found at Ms. Yang's shop. Initially, 13 OTOP producers have displayed their items in the shop. Among the OTOP products that are on display are coco-based gift and houseware items from Lolo Bobby's Handicrafts, an OTOP participant from Bato, Leyte; as well as sinamay and raffia items from 3SHA Handicrafts, an outfit based in Inabanga, Bohol. Others are pina handwoven items, capiz and abaca items, ceramics and terra-cotta products.

Renilda T. Kuizon, first lady of Bato and proprietor of Lolo Bobby, said the establishment of the permanent display center has helped her and other OTOP producers gain access to new markets. "We're not only after a bigger income, but we also want market exposure," she said.

Ms. Yang said Lolo Bobby products were among the best-selling items in her shop.

Ms. Caberte said the establishment of the permanent display center for OTOP products at a mall here was a breakthrough in bringing OTOP products closer to the market. "This is a Visayas-wide thing. We're helping even those producers from other regions in the Visayas," she said.

OTOP, which is patterned after the "one village-one product" program of Oita prefecture in Japan and the one tambon-one product program of Thailand, aims to assist micro, small and medium enterprises in producing and marketing distinct products made of indigenous raw materials.

Under the program, town and city mayors identify, develop and promote a product or service that represents his town or city and enjoys competitive advantage.

Tuesday, November 13, 2007

OTOP Pasalubong Center At Ayala

A permanent showcase for the One Town, One Product (OTOP) Visayas was formally opened on Saturday, October 13, 2007 at the Natalie Accessories Shop in Ayala Center Cebu.



Here's news on the event taken from a local publication:


DTI 7 Director Asteria Caberte said the presence of a permanent Otop showcase at Ayala Center, where retail product orders may be made and Otop enterprises matched with wholesale buyers, is seen to further boost the product sales of small and medium enterprises (SMEs) in the Visayas.


"It will be a good venue for them to be recognized, especially that this covers the entire Central Philippines,” said Caberte in an interview.



In this regard, Caberte urged Filipinos, especially those who frequently shop at malls, to buy and promote Filipino-made products.

Otop Philippines, a priority program of the Arroyo administration, seeks to promote entrepreneurship and job creation.

It encourages local government units to focus on the promotion of a single specialty product or service, and in doing so, conserve government resources.

The Otop has been creating awareness not only among the local government units as lead implementing bodies, but also among partner agencies and indu
stry players. (SunStar)




Thursday, November 08, 2007

Teambuilding at Hidden Valley Mountain Resort























Here are some pictures of our office teambuilding workshop last month at the Hidden Paradise Mountain Resort in San Fernando, Cebu.




Nestled at the peak of scenic mountain range south of Cebu City, the property of Hidden Paradise Mountain Resort, is blessed with the best nature can possibly endow.

The flora and fauna are undoubtedly full of life and breathtaking freshness to the weary spirit.


































The property already frequented by leisure seekers from nearby communities, currently boasts of existing facilities providing the basic services to the leisure market.

  • 50-unit accommodation facility
  • 3 medium-sized pools
  • 60-seater Bar and Cafe
  • 6 multi-sized function halls
  • Fishing pond
  • Mountain trekking sites


You can check their website:
http://cebuhiddenparadise.philippine-destinations.com/


Friday, October 26, 2007

DTI 7, Cebu City Hall, BIR, SSS, Philhealth & Pag-ibig Set-up Desks At NERBAC



After so many hurdles, DTI-7, the Cebu City Government and the four (4) mandatory agencies (BIR, SSS, PhilHealth & Pag-IBIG) involved in business registration, permitting and licensing have finally made a “breakthough”.

With DTI as the lead agency, mandated to implement RA 7470 or the National Economic Research & Business Assistance Center (NERBAC), businessmen will now experience a hassle-free business registration, permitting and licensing system (BPLS) in Cebu City as NERBAC – Central Visayas serves as their One-Stop-Shop.

Under the system, new applicants can now file their DTI Business Name Registration simultaneously with Cebu City’s Application for Business Permit (new applications only), SSS, PhilHealth, Pag-IBIG and BIR Registration at the DTI - NERBAC 7.

DTI-NERBAC 7 is located at the ground floor of LDM Bldg., Lapu-lapu St. (beside DFA), Cebu City.

According to NERBAC 7 Manager Minerva Yap, this positive development is a result of a series of workshops, seminars and meetings among the members of NERBAC - 7 Governing Board and the Cebu City Government.

BPLS applicants will now be spared from going office-to-office in order to have their businesses acquire legal entities, saving them much needed time and resources, she said.

After so many hurdles, DTI-7, the Cebu City Government and the four (4) mandatory agencies (BIR, SSS, PhilHealth & Pag-IBIG) involved in business registration, permitting and licensing have finally made a “breakthough”.Yap also announced that NERBAC – 7 is conducting a free Pre-BPLS seminar every Wednesday from 1:00 to 5:00 PM (except holidays) at its conference room.




With DTI as the lead agency, mandated to implement RA 7470 or the National Economic Research & Business Assistance Center (NERBAC), businessmen will now experience a hassle-free business registration, permitting and licensing system (BPLS) in Cebu City as NERBAC – Central Visayas serves as their One-Stop-Shop.

Under the system, new applicants can now file their DTI Business Name Registration simultaneously with Cebu

NERBAC -7 as a one--stop-shop for a harmonized and streamlined BPLS in Cebu City would not have been possible without the full support, cooperation and commitment of the members of its governing board, especially the mandatory agencies BIR, SSS, PhilHealth & Pag-IBIG and the Cebu City Government.

Behind the very limited budget of NERBAC – 7 is GTZ, a German company which continuously extends financial assistance to NERBAC’s activities.

Yap disclosed that two municipalities are also being considered to pilot the implementation of the harmonized and streamlined BPLS. One is from the north (Consolacion) and the other is from the south (Barili)

Yap has high hopes that with the successful implementation in the chosen pilot areas, replicating the same in the rest of the Local Government Units (LGU’s) in Cebu and the whole of Central Visayas will not be difficult.






After so many hurdles, DTI-7, the Cebu City Government and the four (4) mandatory agencies (BIR, SSS, PhilHealth & Pag-IBIG) involved in business registration, permitting and licensing have finally made a “breakthough”.

With DTI as the lead agency, mandated to implement RA 7470 or the National Economic Research & Business Assistance Center (NERBAC), businessmen will now experience a hassle-free business registration, permitting and licensing system (BPLS) in Cebu City as NERBAC – Central Visayas serves as their One-Stop-Shop.

Under the system, new applicants can now file their DTI Business Name Registration simultaneously with Cebu

Tuesday, October 02, 2007

OTOP Permanent Display Center At Ayala


I'm currently in the midst of preparations for the formal opening of the OTOP permanent display center at Ayala next Saturday. Ah yes, this reminds me to invite all my media friends.

Hey, if you're from media, you're invited to attend our press conference at the Oh George Cafe Ayala branch on Oct. 13 at 9:00 in the morning. Please bring along your media colleagues. We have also invited DTI regional directors and some MSMEs in the Visayas.


So what is OTOP ?

Every place offers something unique.

In Central Visayas, there are a lot to set it apart from the rest of the Philippines.

In Bohol, there are the raffia pillows and bags; in Siquijor, we have the herbal medicines and virgin coco oil; In Negros Oriental, we have outstanding universities; in Cebu are the lechon, mango preserves, guitars, among others.


For years, towns in the region have been able to capitalize on their locality's unique products bringing not only recognition for the locality, but more importantly, a sustainable source of livelihood for residents. Micro, small and medium enterprises (MSMEs) in the localities produce and market distinct products or services using indigenous raw materials and manpower.

This, in essence, is the principle behind the government's One Town, One Product (OTOP) project.

A priority program of President Gloria Macapagal-Arroyo to promote entrepreneurship and create jobs, OTOP-Philippines encourages the country’s micro, small and medium enterprises (MSMEs) to produce and market distinct products or services using indigenous raw materials and manpower.

Patterned after the one village, one product of the Oita prefecture of Japan and the one tambon, on product of Thailand, the OTOP motivates, assists and supports Micro, Small and Medium Enterprises (MSMEs) in a given locality to market distinctive products or services.

Through OTOP-Philippines, local chief executives of every city and municipality take the lead in identifying, developing, and promoting a specific product or service which has a competitive advantage.

LGUs are also encouraged to create and provide a conducive business environment and prioritize OTOP-Philippines programs and activities in their area.

The DTI, through its Regional Operations Group and SME Development Group, assists the LGUs in identifying the specific product or service and coordinates all forms of assistance from various agencies including the Departments of Agriculture (DA), Environment and Natural Resources (DENR), Interior and Local Government (DILG), Science and Technology (DOST), Tourism (DOT) and the Technical Education Skills Development Authority (TESDA

Under the program, the inter-agencies will provide MSMEs a comprehensive package of assistance including business counseling; skills and entrepreneurial training; product design and development; marketing; and introduction of appropriate technologies.

The impact of the entrepreneur - local government collaboration that is OTOP is very impressive. Several new micro, small and medium enterprises have sprouted and new jobs generated.

As the tripartite collaboration of the national and local governments and entrepreneurs in OTOP continues in its quest to enable towns to fully reap the benefits of their unique offerings, I am sure that our reach into the global markets will improve dramatically. With OTOP, it is not faroff for towns presently receiving overseas remittances becoming exporters to non-traditional markets where their relatives work.

With the regular training in ICT for SMEs done at the DTI-Cebu Office, I’m sure our local manufacturers can truly do global trades.



Friday, August 24, 2007

Philippine BXT Corp. Builds 2.4 Billion Luxury Resort in Cebu


Department of Trade and Industry Central Visayas Regional Director Asteria Caberte recently handed over the Board of Investments (BOI) certificate of registration to representatives of the Philippine BXT Corporation, granting the company full fiscal perks.


Philippine BXT Corp., a foreign owned company, will construct a high-end tourist resort named the Imperial Palace Water Park and Spa in Lapu-Lapu City in the province of Cebu.

The foreign-owned corporation said in a statement that the resort will be commercially operational in January 2009, and will generate at least 1, 209 job opportunities with annual payroll of P140.87 Million.

The resort developer said that it will operate an “AAA” resort complete with amenities such as sports and recreational facilities, food and beverage, health and fitness facilities and other support facilities.

The firm will construct six medium-rise buildings, three 3-story townhouses and 20 two-story pool villas. It will have a total of 616 rooms.

The class “AAA” resort, currently under construction, with its world class guest rooms and facilities, is expected to provide a partial but substantial solution to the current room shortage problem of hotels and resorts in Cebu’s tourism industry.

Cebu , being a top tourist destination in the country, is reportedly experiencing problems of accommodating an increasing number of in-bound tourists from various parts of the world,” the company said.

The Department of Tourism (DOT) endorsed this project to the BOI so it may be given a pioneer status, allowing the company to enjoy the full range of tax and other perks.

Recently, DOT Regional Director Patria Aurora Roa said the apparent room shortage problem in Cebu’s hotels and resorts has discouraged the entry of more foreign high-end tourists to the island.

Tourism oriented projects, specifically tourist accommodation facilities are included in the list of priority areas duly supported by government

Tourism oriented projects are in line with the government’s Medium Term development Plan for tourism and are included in this year’s Investments Priorities Plan.

The project falls under the government’s vision for Central Philippines to become the country’s tourism center.

The tourism industry and tourism-related projects such as hotels continues to be a top foreign exchange generator contributing to the growth of the Philippines economy
(ends)

Monday, July 02, 2007

Cebu ICT 2007

The Cebu ICT 2007 has been another landmark event in the island. For the second time, Cebu hosted an international conference and exhibition in the fast-paced field of information and communications technology (ICT). The objective was to provide a venue that will bring together significant stakeholders from the ICT capitals of Asia --- Thailand, Indonesia, Malaysia, Vietnam, Singapore, Hong Kong, South Korea, Taiwan, Japan, China and India – to discuss their vision for sustaining and accelerating the transformation of Asia into the world’s premier IT investment destination and global outsourcing center.

The conference featured top executives from the world's leading ICT and BPO firms, suppliers, and associations as speakers and panelists in plenary sessions. It provided a unique opportunity to interface with a cross section of international speakers from business, government, education, and media to discuss the ICT/BPO vision of each of the participating Asian countries; their experiences in the past decade of ICT promotion and development; and, the innovation model from which they base the advancement of their ICT industry.

The sharing of information and consequent understanding of where each participating country is "coming from and going to" - as well as the industries they host enabled the delegates to better appreciate and craft agreements based on common areas of concern. Participating Asian countries were able to examine how to strategically harness individual strengths for improved global competitiveness within the context of a knowledge-based Asian economy.

I learned from the gathering that there is a website on business and economics that has good downloadable books: www.mises.org And that the book “The Mystery of Capital” by Hernando de Sotto should be an interesting read.

As expected, the two-day Tech Jobs Expo was there. The career expo was held on June 26 and 27 at the Cebu International Convention Center.

The growing demand for professionals in the IT and IT-enabled services sectors continues to open up opportunities both for new graduates and working professionals. The career expo was meant to highlight these opportunities and facilitate the screening and selection of applicants for Cebu-based companies and other companies outside Cebu.

There are, of course, the ubiquitous exhibits of various IT and BPO companies at the Cebu International Convention Center from June 25 to 28, 2007.

Monday, June 25, 2007

Foreign Films as Inspiration for Making Global Products


Each year, I’m always on the watch for the latest foreign film festivals.

There’s something about watching foreign films --- it broadens your world perspective and gives you a feel of other cultures. Eventually, you realize that there is more out there than your own small, shallow, petty “universe”.

Cebu’s film calendar is packed with many film events, thanks to combined efforts of the Cebu Arts Council and foreign embassies.

I’m fascinated by the wide selection of foreign film festivals we have here (considering that Cebu is a tiny island), such as French Film Festival, British Film Festival, Australian Film Festival and European Film Festival, just to name but a few.


So if you ran out of inspiration on what product to sell to the international market, buy popcorn and swing by the Cebu foreign film festivals. These are usually held either at the SM or Ayala Malls.



Held mid-year, this is one event film lovers must not miss! Makes you think Cebu has become a true global city for the arts.




Wednesday, June 06, 2007

Highlights of the Validation Workshop on the REDP 2008-2010



Here's another speech I made for my boss:

In April and May this year, PHILEXPORT-Cebu and DTI had a series of consultations with key industry representatives of the export sector.

Industries represented during the consultations included GTH, electronics and industrial goods, food ICT services and medical tourism.

These consultations were meant to inform stakeholders of the status of the national and regional economies, as well as new developments in trade and investments, It also identified challenges for 2008-2010 based on gaps in the six pillars of competitiveness, and discussed possible solutions to gaps for consideration in the Regional Export Development Plan.

A Validation Workshop was held on May 7 to validate outputs from previous FGD’s and workshops. Discussions focused on issues related to the 6 drivers of competitiveness which are: human resource, management, infrastructure, logistics, energy and financing.

The group’s proposed Vision Statement is “We are the Primary export hub of Central and Southern Philippines.”

The group recognizes that future export success will rely on the continued mobilization of the private sector to pursue global competitiveness, the strengthening of the institutional structures which support export development and grant incentives, the introduction of innovative financing schemes for the small to medium-scale enterprise sector.

Export success will also rely on the reduction of transaction costs through further rationalization and simplification of export and international business procedures, the acceleration of foreign direct investment and, of course, more effective implementation of specific initiatives.

In coming up with a goal, our approach was to develop one that was in parallel with the country’s overall economic development plan and to ensure that the regional export strategy becomes an essential component of the national plan.

Our proposed goal is “By 2010, Central Visayas will be the center of all export activities for Central and Southern Philippines with a conducive and environment friendly business climate that is founded on ideal infrastructure, highly skilled and innovative human resource, good governance and ample raw material supply.”

Our proposed Export Target:
Year 2007 - $2.5 billion
Year 2008 - $2.8 billion
Year 2009 - $3.1 billion
Year 2010 - $3.5 billion

Regional exports registered $ 2.2 B last year. However, we expect that this will grow by leaps and bounds in the succeeding years..

The group has taken into consideration that high growth areas in the coming years will come from the so-called 10 Revenue Streams, export products identified to have high growth potentials. Some of these revenue streams are areas where Central Visayas excel.

These revenue streams are projected to post double-digit growth rates in the next three years, led by information technology. Other product groups expected to perform well are marine products, organic and natural products, home furnishings, wearables, motor vehicle parts and components, electronics, construction materials, giftware, holiday dƩcor and food.

Here are the results of the GAP analysis on the 6 drivers of competitiveness as can been seen on the slides. Issues and proposed interventions or strategies to address setbacks in the export industry were thoroughly discussed by representatives from the export sector.

As expected, issues focused on human resource, management, infrastructure, logistics, energy and financing. Considering that copies of results of the workshop have already been given to each of you, I feel no need to reiterate what had been discussed.

The group’s comprehensive approach to strategy conceptualization reinforces the essential linkages between export strategy and the country’s other economic and social initiatives.

As importantly, developing export strategy directly in conjunction with national economic planning ensures that export development is reflected as a priority in all economic portfolios and that export development and promotion are seen as a continuing national priority.

Considering that the government gives utmost importance to public-private sector dialogue, it continues to seek a concerted effort to build consensus within the private sector on export development issues and policy advocacy,

In closing, I would like to acknowledge the cooperation and active participation of our export leaders and, of course, PHILEXPORT-Cebu, who had been identified as lead of the consultations, to the success of the discussions..

Thursday, April 26, 2007

Enhancing trade relations with Cebu

I'm currently writing the speech for a local diplomat who will soon be talking to a group of prospective foreign investors.

I'm sharing with you a rough draft of her speech so you will have an idea on why investing in Cebu is a wise decision for any astute investor.


Honorable guests, ladies and gentlemen, good morning.

I was agonizing the past few days on how best to present the Philippines, especially Cebu, to a group of businessmen and diplomats who do not speak my native language and who may have a certain preconceived opinion of my country based on reports from the international media.

But then I realized that there is so much more in common between us. And whatever differences there are, these will eventually be prevailed upon by our intense desire to connect with our markets and succeed in the international business arena.

Not many know that former Philippine President Ferdinand Edralin Marcos and USSR President Nikolai Viktorovich Podgomy signed the joint communique formalizing diplomatic relations at the Kremlin’s Vladimirsky Hall in Moscow on June 2, 1976. In fact, fewer people know that the history of the Philippines and Russia goes back for almost five centuries.

According to Prof. Vladimir Makarenko of the Moscow State University, the archipelago making up the Philippines was known to Russians even during the days of the embryonic Russian state of Muscovy in the early 16th century. Perhaps taken from accounts principally by Chinese, Japanese and Arab traders, these islands were known collectively to Russians as Ma-1 or Lukonia.

From these hazy beginnings the Philippines entered into Russia’s recorded history through accounts filtering back to Moscow of the first circumnavigation of the world of renowned Portuguese explorer Ferdinand Magellan in April 1521.

Magellan’s voyage spurred wide interest among European leaders who saw enormous trade potentials in the new route. De Moluccis insulis eventually found its way to Russia and was translated into Russian presumably between 1525 and 1530. The Saltykov-Shehedrin State Library in St. Petersburg is believed to keep a copy of the manuscript. The Russians translation is attributed by scholars to Dmirry Gerasimov, the ambassador of Grand Prince Basil III Ivanovich of Muscovy (1479-1533) to the Papal See in Rome.

Thus, Russia learned about the existence of the Philippine archipelago and its inhabitants at the same time as in other European countries. In succeeding years, more information was gleaned from a variety of other sources through the Vatican, New Spain (present-day Mexico), Spain and also through China and other Southeast Asian countries which had been trading with the islands since olden times. It was through these channels that Russia learned about the eventual conquest and settlement of the Philippines by Spaniards in the late 16th century.

It would take more than another 150 years before Russia showed any interest in opening diplomatic relations.

It is remarkable how the recently concluded 12th ASEAN Summit has thrust the Philippines, particularly Cebu, into the consciousness of the international business community.

We knew the amount of media mileage such an event would generate. Still, it came as a pleasant surprise when several foreign diplomats and businessmen, particularly those in Europe and Asia were expressing interest in opening or strengthening trade relations with Cebu.

The ASEAN Summit publicity came at a most opportune time when the Philippine national government had a new development planning strategy in strong partnership with the Local Government Units (LGUs) in a bid to spur economic growth in the countryside and eventually lead the Philippines to achieving First World status in the next two decades.

President Gloria Macapagal-Arroyo has said that her vision for the country would come from the perspective of the Regional Development Councils (RDCs), thus paving the way to a greater participation of the LGUs in development planning, much to the delight of the local executives.

The President eschewed the usual central/national point of view and opt to create a development program from the perspective of the regions to bolster education, invest in infrastructure and encourage greater investments all over the country.

In the process, the regional leaders and sectors have intensively participated in the planning, monitoring and fine-tuning development programs and projects in their regions. They also have pinpointed the strengths of their regions and the corresponding priority projects and programs essential to the development of their mega-region’s "own natural advantage" from which the government could build on.

The enlarged grouping of the regions will boost economic and market potentials beyond what each region can generate, with economies of scale, synergies and complementation that will be more attractive to investors.

In addition, a large resource base of each mega-region will be available for the provision of social services and pump-priming infrastructure, particularly for the poorer provinces.

Our president viewed the mega -regions as the "harbinger of First World status" for the country in the next two decades as the strategy entails the massive devolution of development from the national to the regional level, thus breaking the bureaucratic clog that impedes local progress and spells a quantum leap in investments and jobs.

The recent planning tact had put together a series of development packages, identified the areas for investments as the government embarks on "an enlarged economies of scale."

North Luzon would be developed as the agri-business center in the North, Metro Luzon would be the urban beltway, Central Philippines as RP’s tourism hub, and Mindanao as the agri-business center in the South.

This economic development template for the Philippines gives you an idea of where you could place your investments.

Russia is a very important country to the Philippines as trade partner.

Thus, it is worth every effort to look more closely at products of

interest to both sides.

In the Philippines, the preferred investments activities are those that focus on healthcare and wellness products & services, information technology and communications technology, electronics, motor vehicle products, energy, infrastructure, tourism, shipbuilding/ shipping, agriculture, fishery and support services, research and development/ training institutions, machinery and equipment, raw materials and intermediate inputs.

The Russian group that recently visited Cebu was interested in the province’s custom designed furniture that are made of indigenous materials found only in the Philippines. They also looked at the Philippines-produced tropical fruits and aquaculture products which they intend to distribute to the Siberian areas. I believe there are many more local products that would be of interest to them.

Economic growth in Cebu remains robust. In fact, Cebu is the only province that exports more than it imports. This export record represents around 10% of Philippine exports.

Although electronics consistently ranked number one in Cebu for the past years, contributing 33% in 2006 to total exports, provincal exports has slowly diversified to other Industries. This means that other industry sectors have gradually expanded such as fashion accessories and furniture.

Cebu’s ten export markets last year include: Japan, USA, Hong Kong, China, Netherlands, Singapore, Hungary, Indonesia, United kingdom and France.

This economic success of Cebu is the result of positioning, serious, planning, an industrious population and local governments who understand the needs of business.

This success will continue, and to facilitate this growth, our provincial government has implemented several projects.

The connection of Cebu to geothermal power grids from neighboring islands will ensure that supply of cost effective and reliable electricity will continue.

The construction of dams at strategic sites will maintain adequate water supplies.

New road construction projects will improve access and continuing program of road widening and bridge construction will keep traffic moving.

Ongoing investment in world class accommodation will ensure that Cebu emerges as the preferred Tourist and Convention destination in the region.

Most importantly, the development of more special economic zones with incentives for investors ensures industry will continue to profit by being based in Cebu, the Philippines' best seller.

Whenever I meet foreign businessmen and invite them to invest in Cebu, they often ask: WHY CEBU?

There are several good reasons why we are number one.

There is a reason why this small island leads the entire country in exports of furniture, fashion accessories, carageenan, gifts, toys, and houseware.

There is a reason why Cebu consistently gets the biggest chunk of tourist arrivals yearly, and has become the tourist gateway to Central and Southern Philippines.

Here’s an interesting trivia you may want to know: Russia’s birds have been tourists in Cebu for several years. They come here to escape the bitter Siberian winters. You could take that as a cue.

It’s not just a tourist destination.

In the last decade, foreign businessmen have arrived at another reason for coming to Cebu. Because of facility in the English language and good customer relations, they are considering Cebu as an IT services hub.

There is a reason why Cebu is fast becoming the I.T. and call center capital of the country.

Why Cebu?

Perhaps because the island is naturally situated to become the center of all this action.

It is a natural port. More than 80% of inter-island shipping capacity is based here, on this small island. It is the most accessible place to and from all points in the country, with more domestic air and sea linkages than even Manila.

It is naturally safe. It does not lie within any earthquake zone or typhoon belt. There are no volcanoes on the island.

It has the necessary, well-balanced infrastructure to remain competitive, and to sustain development. And yet, within minutes from its cosmopolitan quarters, you are immediately transported to resort settings and natural wonders.

Why Cebu?

Most of all, because of its PEOPLE. An independent, self-reliant, entrepreneurial culture pervades the island, which makes its people eminently positioned to seize the opportunities that nature presented it.

We have a highly educated workforce geared towards non-agricultural lines, the reason why Cebu has become the center of global attention for services and information technology.

We are naturally peaceful. We have among the lowest crime rates, and the best peace and order records of all cities and provinces in the Philippines.

Why Cebu? The Island. Its People. We have had four centuries of being discovered by the world. And we invite you to discover today - this island, this people.

When Cebu was "discovered" by Ferdinand Magellan in 1521, it was truly a discovery, for it opened the eyes of the world to what it did not expect to see.

We had been a bustling trading post in Asia, long before the first of his ships landed, positioned right in the middle of what was to become the Philippine Archipelago.

The island, with its natural port, was a logical destination, and its people, so steeped in the ways of trade and commerce, were its greatest natural resources.

Fast-forward 436 years, and Cebu remains a discovery. It remains that one bright spot, situated right at the center of the Philippine archipelago.

Cebu is the fastest growing economy in the country, with an average growth rate significantly higher than that of the entire nation, and any other province. It leads 78 other provinces in gross assets, equity and total income.

Why Cebu ?

Why not Cebu? Any astute investor would want to invest in a winner.

(diplomat briefly states her plans for the enhancement of the Russia-Philippine Trade)

The fact that you have given me this chance to make a presentation on Cebu and the Philippines, the same places that used to be relegated to the peripheral consciousness of foreign businessmen. The fact that you have made the effort to learn about our country and people, gives me confidence that Philippine-Russia trade relations will flourish.

We have a lot to benefit from this trade relationship. If we carefully nurture it, we could get more than what we expected.

Thank you and good day.

Friday, March 23, 2007

China Changchun Investment and Trade Mission

Around 110 delegates of the China Changchun Investment and Trade Mission are currently in Cebu. They will be here until next week to showcase their products and to check inevstment opportunities in Central Visayas.

The delegates chose Cebu because of the good impression the island created during the 12th ASEAN summit. Changchun and Cebu have also similarities in their passion for business and entrepreneurial skill.

Let me share with you the welcome message during the press conference which I wrote for my boss:

Honorable guests, ladies and gentlemen, good morning.

First of all,
I'm very thankful to the Consulate of the People’s Republic of China in Cebu for making this event possible.

It is an honor and a privilege to welcome all the delegates of the China Changchun Investment & Trade Mission.

No doubt China is the economy to watch. And every country around the world is watching this emerging economic dragon with excitement and awe.

Over the last two decades, China’s rise has been modestly described by many as impressive. The country’s economy continues growing and the impact is increasingly seen and felt outside China especially here in the Philippines.

Changchun City happens to mirror the dynamism and entrepreneurial energy of China.

So, this makes today’s meeting significant.

Since the Philippines opened diplomatic relations to the People’s Republic of China in 1979, our bilateral trade has recorded a steady increase.

Trade relations between our countries have been further enhanced with the opening of the second consulate of China in the Philippines here in Cebu.

Delegates from Changchun City have done well by choosing Central Visayas, particularly Cebu, to hold their trade and investment activity.

Cebu is among the most dynamic and most developed areas in the Philippines. In fact, Cebu is the center of economic activities in the Visayas and Mindanao areas. It is also the second largest economic center in the country.

Central Visayas hosts many industries, including footwear, shipbuilding, IT & IT enabled services, electronics, wearables, mining, food processing, palm oil plantation & processing, marine, houseware and furniture. The region is also a major tourist attraction.

In other words, there are many business areas for serious discussion between Chanchung City and Central Visayas.


Central Visayas offers a wide range of world class amenities, such as luxury hotels, beach resorts, first class restaurants and golf courses.

Bohol, the closest province from Cebu and the 10th largest island in the country, is home of the famous “Chocloate Hills”. Bohol offers clean white sandy beaches, two of the best diving havens in the world and a natural environment rich in flora and fauna, where one can find the tarsier, the smallest monkey in the world..

Bohol, along with Siquijor, is taking-off to become the region’s prime eco-cultural tourist destination.

Bohol’s Investment areas in the identified Special Economic Zone are focused on eco-tourism, light industries and agro-industrial development.

Negros Oriental, on the other hand, boasts not only of natural tourist attractions but also its emerging IT industry. It has recently attracted several Business Process Outsourcing companies.

In closing, let me assure you of one thing: there is no reason why Changchun City and Central Visayas cannot be partners that mutually benefit from each other's trading transactions. And let us bear in mind that there is already so much to gain with the China Changchun Investment and Trade Exhibition held in Cebu.

With that, I hope our delegates’ stay in Cebu will not just be economically productive but also be pleasurable.

Welcome to our beautiful island. Mabuhay!

Tuesday, March 13, 2007

Getting Cebuanos to invest in the stock market


As a testament to its commitment to advocate financial literacy throughout the country, the Philippine Stock Exchange (PSE), together with First Metro Investment Corp and Philam Asset Management Inc., staged for free a Stock Market Briefing in Cebu on March 10, Saturday, at the Waterfront Cebu City Hotel.

Other than PSE, representatives of various stock brokerage firms were resource speakers. Topics discussed included Investing in the Stock Market, Mutual Funds and Online Stock Trading.

It was one enjoyable afternoon of learning! I am glad I accepted the invitation.

From the way they described stock trading, it so simple and easy to understand that even jeepney drivers or fish market vendors can understand. As my seatmate at the briefing said, it’s just like trading goods; the difference is that you’re handling intangible products.

Risky? Stock trading may be risky but so is any other investment --- even a “sari-sari” store or your “ukay-ukay” business.

Stock trading is definitely better than joining a pyramiding scheme or gambling your money in the lottery where you are at the mercy of fate. What’s more, investing in the stock market gives you a chance to help our SMEs and build our local economy.

I’m happy to report that a significant number of business executives, professionals, entrepreneurs and students attended the PSE Stock Market Roadshow in Cebu last weekend.

Monday, February 26, 2007

NERBAC Kick-off Conference and Workshop


"Minimizing bureaucracy in acquiring licenses and permits will not only improve the country’s business climate but will also reduce corruption."

This was what Trade and Industry Undersecretary Zenaida Maglaya stressed during the One Business Permit and Licensing System Seminar at the Parklane Hotel in Cebu City last Friday.


Streamlining business registration procedures is one of the major programs of the newly established National Economic Research and Business Assistance Center (NERBAC).

NERBAC aims to improve the business and investment climate in Cebu and reduce bureaucratic costs in the business registration process (BRP).

Maglaya said since NERBAC will serve as a “one-stop” processing and documentation center for all documentary requirements in running a business, any form of corruption will be eliminated.

Last week, LGus in Cebu had a workshop and conference with the NERBAC dubbed “Towards One BPLS for CEBU” at the Parklane Hotel Ballroom, Cebu City.

The conference-workshop was a joint effort of the Department of Trade and Industry Central Visayas Office and the German Technical Cooperation known as Deutsche Gesellschaft fur Technische Zusammenarbeit (GTZ).

The NERBAC conference and workshop aimed at streamlining and harmonizing the Business Permit and Licensing System (BPLS) in Cebu.

Another purpose of the activity was to find ways for NERBAC to work in tandem with LGU leaders to invigorate further the investment climate in the province. The end-goal is to ease the way for more entrepreneurs to invest and do business in Cebu.







Wednesday, February 14, 2007

The Unforgettable 12th ASEAN Summit


A month has almost passed since Cebu took the responsibility of hosting the 12th Summit of the Association of Southeast Asian Nation (ASEAN) yet many Filipinos are still talking about it to this day.

Not a few have said that the holding of the Summit in our country proves that as long as we all put our hearts together, Filipinos can achieve success beyond expactations.

As emphasized by Manny OsmeƱa, owner of Hilton Cebu Resort and Spa, the recently concluded ASEAN Summit held in Cebu tells us three things: one, it proves that as long as we all put our hearts together, we can do it.


Two, it gave us the opportunity to show the world what the Philippines can do as well as it also gave us the chance to showcase to the world our country and our people. Three, with the success of the peaceful Summit, the amount of interest in investments and interest to visit the Philippines is unquantifiable. Businessmen and tourists, who would not normally consider Cebu or the Philippines as a destination, will now have us in their minds as a choice.

Thursday, February 01, 2007

Towards One Business Permit and Licensing System

My agency is again busy preparing for another big event: The NERBAC Kick-off Conference and Workshop, bannered "Towards One BPLS for CEBU”.

The NERBAC conference and workshop aims to streamline and harmonize the Business Permit and Licensing System (BPLS) of all Local Government Units (LGUs) and National Government Agencies (NGAs) in Cebu province.

Knowing the different cultures and priorities of LGUs and NGAs here, this is one gargantuan task. If we can pull this off than it would be one for the Guinness Book of World Records.

Another purpose for our activity is to find ways for NERBAC to work in tandem with LGU leaders to invigorate further the investment climate in the province. Our end-goal is to ease the way for more entrepreneurs to invest and do business in Cebu.

At this point, invitations are still being drafted. What makes everything a bit more complicated today is that we are moving some of our staff to the new NERBAC and rearranging our furniture and equipment at the regional office to fill a vacated space.

For those not in the know, the National Economic Research and Business Assistance Center (NERBAC) was created In line with Republic Act No. 7470 to facilitate business transactions in the province and fast track investment entry in the region. It houses representatives from different government agencies that are tasked to process business permit and licenses.

The NERBAC is a one-stop action center that facilitates the processing and documentation of all paper requirements necessary for the establishment of a business enterprise in the country including credit services. It provides prospective entrepreneurs/ investors basic information on various business options that are open to them in accordance with the government’s IPP (Investment Priorities Plan).

Tuesday, January 23, 2007

eBook publishing as home business

I’m thinking of publishing my own ebook. It seems ebook authors are thriving on the Net these days.


I’ve been reading a lot on ebook publishing and realized that it is the fastest, easiest and cheapest way to get my writing in print. As a business, it has a lot of promise.

Why an e-publishing business?

Self-publishing ebooks and information products has never been easier than with the many different ebook compiler software programs that are available today. Digital publishing is a good alternative in publishing materials aren’t usually accepted by traditional publishing companies.

In this internet age, ebook publishing has created a whole new era in book publishing. Even paperback authors consider eBooks a new, and different marketing channel for their literary work.

The important part of the ebook phenomenon is that any ebook can be converted easily into an audio ebook, one of the fastest growing segments on the Internet today

In addition, ebook publishing is an exciting new way to make extra income from the Internet. In fact there are many sites that will allow writers to list their ebooks for free. This is a great way for me to distribute my ebook with all of my own url codes embedded within the ebook.

Ebook publishing, however, isn’t replacing traditional publishing anytime soon. It is still nice to curl-up in bed with a paperbound book. But the cost saving potential of ebook publishing is convincing. Moreover, ebook publishing looks like fun and could be an ideal home-based online business for me.

Tuesday, January 16, 2007

Successful 12th ASEAN and 2nd East Asia Summits in Cebu


The Philippines successfully hosted the last ASEAN and East Asia summits in the famous island of Cebu.

Leaders of the Association of Southeast Asian Nations approved a series of declarations on issues ranging from trade to terrorism.

Here are the main points:


* Blueprint approved for ASEAN's first legally binding charter since its founding in 1967. It would turn the 10-nation group into a European Union-style legal entity with binding rules and regulations, and end the tradition of consensus decision-making in all cases.

* Declaration approved on protecting millions of migrant workers from "grave risks of exploitation and abuse."

* Target date for establishing an ASEAN Economic Community, creating a single market of 570 million people, to be brought forward five years to 2015.

* Anti-terror convention signed to make it easier to track and extradite suspects. "Root causes" of terror should be addressed.

* Major powers urged to break the deadlock in global trade talks and move towards an early conclusion of the Doha round, to spur economic growth and alleviate poverty.

* ASEAN leaders urged international lenders to consider swapping debt for equity in projects to enable poor countries to reduce poverty.

Leaders of East Asia reaffirmed their commitment to the eradication of poverty in the region during the 2nd East Asia Summit (EAS) held at the Cebu International Convention Center (CICC).

The East Asian leaders also agreed to increase cooperation in securing energy supply in the region as an important pillar of their common effort to further promote the region’s economic growth, one of the fastest in the world.

All the agreements made during the summits were people-centered. It may as well be because countries participating represent around three-fourths of world population.

Some news sources say that the recent summits were the most productive in the history of the ASEAN. It should be because the summits lasted from December 2006 to January 2007 (just kidding!)

A large part of the success of the two summits may be attributed to the cooperation of Cebuanos and volunteers from other provinces, as well as the generally peaceful rallies. As noticed by many people, most members of militant groups who came to Cebu for the rallies were from Metro Manila. The police said that local protesters behaved better unlike their counterparts from Luzon who came here to join in mass demonstrations.

I’ve heard reports that some of these protesters were armed with steel bars wrapped in newspapers during one of the rallies. The intention of protesters from Manila was obviously not to have a peaceful protest in this island but to provoke the police here so there would be a scuffle to call attention to themselves.

Good thing that the presence of the Cebu City mayor during the rallies prevented any violent dispersal. The mayor also noticed that those who led the rallies were not from Cebu and that they did not have the support of Cebuanos.

After seeing how these groups carried themselves, more and more Cebuanos have a negative view of militants and leftists. Cebuanos would rather mind their business and work to feed their family. I'm glad to know that our locals have enough good sense to stay away from trouble.

Monday, January 08, 2007

Assets and Liabilities

”The reason why most Filipinos are languishing in poverty is because they are financially illiterate and they think with their emotions.”

That was the comment made by a foreigner friend who used to work as a stock broker. He found it shocking that some local professionals (doctors, dentists, lawyers, etc.) can’t even distinguish between assets and liabilities. Moreover, he couldn’t comprehend how these people managed to live on just one source of income considering that they are supporting not just their own families but also their siblings’ families.

According to this foreigner, assets are anything that brings money in the pocket. Liabilities are anything that takes away money from the pocket. It’s as simple as that.

Here is the interesting part ---- his own examples of liabilities: house, cars, clothes, jobless husband / wife, high spending girlfriends/ boyfriends, dependent relatives, children, credit cards.

His examples of assets are bank notes, treasury bills, dividends, royalties, bonds, intellectual property, land/ real estate

The problem with most Filipinos, he observed, is that they delude themselves into believing that a house, cars or children are assets. “Just because these things make you happy doesn’t mean they are assets. Once people accept this fact, they’ll realize the need for more than one income to support their liabilities and keep ahead of expenses.” He immediately clarified that people need not get rid of all their liabilities because that would be impossible. How about adding income sources and decreasing expenses, he suggested.

How can they get other income sources when they hardly have enough time for themselves, I asked.

He chuckled and said that income doesn’t always come from regular jobs, those that pay you for your time. “Haven’t you heard of passive income or portfolio income? Examples of passive income are rental payments, royalties from creative or information products, patents, dividends from shares holding and limited partnership in enterprise. Portfolio income include proceeds from stocks, bonds, equities and t-bills. These are revenue streams that do not require your direct personal involvement in order to keep coming in.”

He glanced at me and paused to make sure everything he said sunk in (This cold blooded bloke sure knows what he is talking about!).

"Do you want to be able to take time off whenever you want to, without worrying about what's going to happen to your current job or business, earn more and work less?”

Good. So do I, he added, that is why financial literacy is important.

“Poverty will not be solved with more money if the mindset of poor people has not changed. Just listen to those street protesters who expect government to feed them and provide them shelter”, he intoned. “Those poor people will forever be dependent on someone for their needs, living a pathetic hand-to-mouth existence. Even if you give them a lot of cash, they'll spend it all because that is how they were programmed to handle money. To them, nothing is ever enough. And look at those office workers who constantly rely on loans to cover their huge expenses and to fill the urge to buy things they don’t really need.”

” They are trapped by their own ignorance and unbridled emotions”, he said with a smirk.

”Instead of wasting time gossiping about their neighbors or blaming the government, Filipinos should be talking to stock brokers, financial analysts, tax specialists, bankers or anyone in the know about wealth building. If not, they can make productive use of their time teaching their children to be self-reliant.”

There is really a need for parents to show children how to create and handle money, my foreigner friend underscored, because financial education is usually obtained in everyday experiences not in schools... especially not in Philippine schools.

What can I say, he was right. Truth hurts though.