Friday, January 05, 2007

Sinulog Bazaar

Next week, my office will be assisting the Sinulog Bazaar at SM Cebu City Mall and the ASEAN trade fair at the Cebu International Convention Center.

The bazaar & trade fair will run until the third week of January to give savvy shoppers enough time to rummage through the shelves and discover finds.

Because of the Sinulog bazaar’s wide array of offering, the activity consistently draws market from all sectors and ages. In fact, it not only attracts retailers in search for something different, it has likewise been a favorite destination for small and medium entrepreneurs looking for suppliers.

This year, majority of the exhibitors are manufacturers of local-made products who have the capacity to supply wholesalers.


It seems that Cebu continues to be an ideal site for trade fairs and bazaars, particularly during the Sinulog Celebration.

This has been proven by the number of trade fair and trade events last year. Many of the trade fair participants in past Sinulog years were able to generate large sales.

The Sinulog side events, described by business moguls as a marketing phenomenon, attracts a staggering number of vendors and buyers (local and foreign). Huge, jaw-dropping number of small vendors swarming all over our streets is a common sight before and during the grand mardi gras.

The Sinulog trade fairs/ bazaars have also provided exhibitors the opportunity to test the local market for their products and to establish linkages with prospective clients and distributors. Retailers, on the other hand, have found suppliers and new products in these trade events.